Not because you didn’t quite get it or didn’t really agree, but because you really wanted to question something. Why do we eat what we eat? Why don’t we know where our food comes from? Why are there so many choices, but no simple option? Why did we stop questioning why?
That’s why we question to improve the wellbeing of people and planet. And more importantly, to do something about it. We are committed to knowing all there is to know about our products and sharing everything we know with you: we don’t want to eat plastic or pesticides, and neither do you. Radical honesty is the only way.
We will endeavour to bring full illumination to our supply chain, ensuring that everything that is part of a fair, safe and healthy system is tracked, traced and measured.
We’re looking to make sure that we work towards a more regenerative agricultural landscape, focused on super healthy soils, ecosystem restoration and biodiversity.
We want to close the loop on consumption by reimagining the existing model of production.
We aim to rebalance economic inequalities between the consumer and growers through initiatives that support the needs of the community.
We champion our consumers, farmers and employees equally, and our progressive employment policies and work culture empowers our own team of Rebels to live a balanced and enriched life.
We're here to create healthy alternatives that taste mind-blowingly good. We question received wisdom and demand that we all rethink our unsustainable approach to health, nutrition, consumptions, agriculture and manufacturing. That way, we're connecting people and planet in a sustainable and meaningful way.
Now is the time to embrace individuality with a renewed awareness of consequence. Remember you have a choice. There is always an alternative.
