Our cleanses started with Alex – our Head Juice Rebel. She’s been championing the power of juicing since 2015 and, supported by nutritionists, she curated every one of our juices, nut mylks, and lemonades. Each recipe is a perfectly balanced combination of nutritious ingredients, combined in our carefully designed cleanse programs to make you feel lighter, brighter, and ready for a fresh start.
All of our drinks are made in our Juicery in Kent, by us. That means we have complete control over every fresh, organic ingredient that goes into our drinks. The Rebel Juicing team takes the time to prep and peel every piece of fruit and veg to ensure our juices contain just the good stuff.
We never use heat on our cleanse drinks – as soon as they’re made they get blast frozen, this locks in all the natural nutrients, enzymes, taste, and colour so you get the most from your cleanse (plus it makes planning your cleanse a breeze).
Please drink rebelliously!
]]>To kick-off Rebel Stories we have Kate Shelley, founder of The People Project, who allows the stories of the homeless to be told by the homeless themselves. We'll let her tell you the rest.
The People Project is an Instagram platform which was launched by Kate to share stories of homeless people about their experiences with living on the streets. She started the page after a conversation with a homeless man changed her perspective on homelessness, prompting her to share his story and that of others in the same situation with the world. She aims to challenge people’s misconceptions and show the homeless as people rather than just statistics.
‘I feel like a Rebel is someone who just stands up and does something about anything, whether it’s small or big, it’s about standing up and trying to make a difference,' Kate said.
‘You’ve got to just do it - think about what will happen, afterwards.’
We can relate to that and Kate’s a rebel with a cause. Come and share your rebel story with #RebelStories.
]]>Unless you’ve been living under a coconut, you will know that plastic is a problem. Plastic pollution is an unavoidable growing global concern as more and more fragments and toxins find their way into our oceans and skies. No matter how hard we try to cut out plastic straws and buy reusable coffee cups, it’s impossible to avoid plastic in our modern lives. And this problem is only magnified by the confusion and complication surrounding plastic recycling. How do we win, right Rebels? If we can’t avoid it, we’ll have to find a way of using plastic as part of a wider sustainable and circular system.
So news flash, nearly all of Rebel Kitchen packaging is actually recyclable. Well, technically. We work hard so you can recycle our plastic bottles, but the truth is that our current recycling systems are just not set up to cope with our worldwide plastic obsession. At the moment, plastic plays a central role in food supply chains and is used to ensure the safe transit of food and lengthen the shelf life of food, which helps reduce food waste. Yet, our growing demand for flexible and light-weight packaging that suits our ‘on the go’ lifestyles has helped to drive consumption of food and beverage plastic that is near impossible to recycle.
It sounds easy to throw something in the recycling bin but in reality, our food and waste systems are far more complicated than they seem, especially when it comes to plastic! Only two out of the seven common types of plastic can actually be recycled and then you need highly sophisticated sorting facilities to identify and process different plastics. Not to mention, this degrades the quality, making the material progressively less valuable each time. And all this costs money! The current systems mean that it’s usually more cost effective for local authorities to just incinerate or landfill their plastic waste. In theory, plastic bags, polystyrene packaging and even the dreaded coffee cups can be recycled but the economics and logistics of it mean that it just doesn’t happen.
At the moment, plastic is the best option for our coconut water. To preserve our coconut water, we use a process called High-Pressure Processing (HPP) a non-thermal form of pasteurisation which effectively kills pathogens and spoilage microorganisms while avoiding excessive heat (warning technical language!). HPP allows for the same level of food safety as heat pasteurisation but doesn’t damage the nutrients in fruits and vegetables. Flavour, colour and texture are also unaffected by pressure and it eliminates the need for any added preservatives. To put it simply, plastic is the best material for bottling for us to give you the best possible product.
Yes, we’re currently limited by the food system we are part of but we’re not going to let it stop us! We’re more committed than ever to finding the most sustainable packaging options available. We are always questioning this received wisdom and demanding to be part of a more environmentally conscious system and society.
While we work to tackle the major problems in our systems, it is important to know that currently, our plastic bottles are 100% recyclable. This is particularly great news as plastic bottles are amongst the easiest forms of plastic to recycle and can be processed up to 12 times. New technology is on its way that increases the quality of these recycled plastics, getting them to near ‘virgin quality’ every time. Plus, with the likely introduction of the Bottle Deposit Scheme that provides consumers with incentives to recycle their plastic bottles in a ‘reverse vending machine’ the numbers of recycled bottles will keep increasing.
This is our best option for now, but let us assure you, we’re not accepting this. The problem needs to be solved at the source; we have to stop looking for the next place to dump our plastic and accepting the current situation. We all need to take collective responsibility for changing our systems and unsustainable practices. If we still need to use plastic, it’s even more vital we work as a community of businesses, food producers, retailers and consumers to change our behaviours and find a way to use plastic responsibly as part of a sustainable, circular system.
]]>But what is a B Corp we hear you ask? Well the B Corp certification is to sustainable business what Organic certification is to food – it means that you can trust that certified B Corps really are doing business in a sustainable way.
There are more than 2,000 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal – to redefine success in business…and now Rebel Kitchen is one of them.
Our sustainability Rebel, Anna Van der Hurd, believes that “one day companies will not only compete to be the best in the world but also the best for the world” and that’s really what being a B Corp is all about.
B Lab, the non-profit that certifies and supports B-Corporations, conducted a rigorous evaluation of every part of our business. They assessed Rebel Kitchen’s impact on our employees, suppliers, community and the environment to make sure that we meet the high standards needed to qualify.
Rebel Kitchen chose to become a Certified B Corp so that we could stand up and be proudly measured against these standards for our social and environmental performance. Transparency is a huge part of what it means to be a B Corp so we want to share our assessment results with you in this spirit.
For us, passing the assessment is just the beginning. We’re really excited to continue building on the foundations we’ve got and to keep pushing the movement of businesses doing things in a better way.
We have a deep-rooted pledge to sustainable business practices. Our ambition is for Rebel Kitchen to create a positive feedback system within everything we do.
You can find out more about B Corp here and discover which other companies are B Corps too!
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